#1 on what Boats posted re power.

My general purpose glass is the discontinued Swarovski 7x30 SLC. My wife uses the same vintage Swarovski 8x30 SLC. Both are nice general purpose glasses but I prefer the 7x30.

We also have a Swarovski 10x50 SLC which is nice for long range/low light glassing as long as you are close to the truck (heavy suckers which helps dampen the shake).

I have always spent the bulk of my optics money on higher end glasses & spotting scopes & have been satisfied with the Leupold VX-3/ Vari-X3 series of rifle scopes.

If I was going to do long range shooting using target type adjustments for POI I might look into more expensive rifle scopes to get more precision/repeatability in POI adjustments but in my view top optical quality much is more important in glasses than it is scopes