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.............1859 - 1867; E.M Reilly; 502 New Oxford Street; internal border added
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"E.M." appeared on ribs and ads in Fall 1859; The branch at 315 Oxford Street was opened in January 1859. Yet the address on the labels for the most part featured only 502. Labels have corner scollops and an internal border. (see p. 19 for a more complete explanation)

1859? EM Reilly,
........Gun Manufacturers,
........New Oxford Street,
........London (Indian market)



The Sanskrit script reads .. Maharaj Pratap Singh ji Solarkar or Sarkar Palamau. Vaishak..(i.e April/May) Sudi 12 means 12 of April/ May..Sanwat 1937 means Hindu calendar Vikrami Sanwat 1937. that is 137 years old. 200 Silvers rupees paid to the seller along with some presentation. I.e. the gun was resold in India in 1880 for 200 silver rupees to Maharajah Pratap Singh ji, Sarkar (lord) of Palamau.

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.............1859-68 (502 but no 315 Oxford Street)”GUN MANUFACTURERS”; Internal border on paper labels
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And Reilly began identifying himself as a "Gun Manufacturer" possibly as early as summer 1860.

1861 (Based on gun S/N) S/N: 12532
Rib: REILLY 502 NEW OXFORD STREET LONDON
Label: E.M. REILLY
…….…502 NEW OXFORD STREET
……….LONDON
Ornamental gold-wash gun and case made for Indian market



This is the generic label from 1859 to the French exposition in Paris of 1867. There are a dozen examples of this label in exactly the same configuration. There is only 502 Oxford Street on these labels yet S/N’s of the guns show they were numbered long after 315 Oxford Street was opened. "Fusil a Bascule" has become "Improved breech loaders...." - THIS IS THE GENERIC LABLE OF CHOICE FOR REPRODUCTIONS THESE DAYS. And it may have been revived circa 1879-circa 1885. (see below) but with internal borders.

1862 (based on gun S/N) S/N: 13599
Rib: E.M. Reilly & Co., 502 New Oxford Street, London
Label: E.M. Reilly & Co.
Gun Manufacturers
502 New Oxford Street
London
Large Assortment of Double Fowling Pieces, Double Rifles
Approved Breech Loaders on the Latest Approved Systems
No illustration, no medals; Sanskrit writing:



Tipping & Lawden Derringer from early 1860's with Sharp's patent.



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.............1868 (502 and 315 Oxford Street and Medals won in Paris Summer 1867) GUN MANUFACTURERS - Internal border
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This Air-Cane label is after the close of the Paris Exposition in July 1867 (and the awarding of the medals) and before the opening of Rue Scribe in Feb 1868. NOTE: This is in error - there is mention of "establishments" (plural) and a close inspection will show that 2 Rue Scribe on the right side of the label has been rubbed out - someone didn't much like the French.



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.............1868-1872? (502, 315 Oxford Street, 2 Rue Scribe and Medals won in Paris Summer 1867) GUN MANUFACTURERS
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The generic label used by Reilly from 1868 upon the opening of Rue Scribe until he dropped the medals from his labels sometime in the 1870's. This label has the three addresses ("and 2, Rue Scribe...indicating it had just opened?), the medals won in Paris and the types of guns he makes and sells. This label is on at least 15 cases from the era.
-- About 1868 he placed on his newspaper and magazine advertisements "Fournisseurs Brevete de S.M L'Empereur" - i.e. Napoleon III. (There were two Reilly's discussed on this board 10 years ago which had been owned by Princesses Eugenie). Obviously N-III went into the dust-bin of history during the Franco-Prussian war two years later. There is no evidence of this hubris appearing on his labels, however. Of course Napoleon III abdicated after the defeat at Sedan in September 1870. Reilly still had the medals on his magazine and book advertisements in 1871, and mentioned the Emperor in an ad in an 1872 issue of Bradshaw. Nothing afterwards
-- In 1876 he added "King of Portugal" to his advertisements; and in 1881 King of Netherlands and King of Spain. The three "Kings" began to appear on labels about 1882?



Somebody wrote the price in Dollars - $260.00. Branch Establishment (singular); The "and" is dropped in front of Rue Scribe. 315 is missing.



Presentation case from 1871:



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.............Circa 1872? - 1886? (502 and/or 315 Oxford Street with no Paris Medals; GUN MANUFACTURERS
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Sometime in the early-mid-1870's he dropped the Paris medals from his labels. I'm wondering if this actually happened earlier - Napoleon III's face was on those medals and they might not have sat well with the 3rd French Republic when it was constituted in 1875. (per above, on advertisements the medals disappear after 1871 and references to the emperor disappear in 1872 (and that last advertisement in Bradshaw likely had been contracted for months before).

Anyway, there are fIVE examples below from guns numbered 20255 (c1875), 22423 (c1879) 25377 (c1884) and two from cases containing guns whose SN is unknown. It's interesting that some of these had 502 or 315 on them even after the numbering system on Oxford Street changed in December 1881. This label seemed to go on and on: Terry Buffum reported that his guns serial numbers 34221 & 34222 with the 16 New Oxford Street on the ribs has a case with the 315 Oxford Street address (likely relined many years ago). It may be this was the reprinted Reilly label of choice which might call into question its authenticity in some of the below cases... (by 1881 "Gun and Rifle Manufacturers" began to appear on his advertisements - not all, but a significant number. and he regularly used 16 and 277 rather than 502 and 315. So I could be persuaded to call the last four of the below labels, the ones without rue Scribe, "reprinted" even if some time ago - although with 5 old labels...that's sort of like trying to put the toothpaste back into the tube.

20255 - E.M, Reilly & Co., (address on rib not mentioned). 12 ga, Shotgun SxS top lever, hammer gun. 315 main address + 502 & Rue Scribe (no "Branch Establishments"). - This label appears authentic. (scollops but no internal border).



22423 (1879) - Oid label...no rue Scribe. This label looks to be from 1859-67. And it appears that Reilly from about 1872-86 used this old label often deleting Rue Scribe and 315?:


Last edited by Argo44; 12/16/18 11:35 AM.

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