This morning I ran across an article in NYT from earlier this week. After reading it I was left with the impression that the future of bourbon is ruined. Yuppified. Glamourized. Glitterized. Not a good thing, I think.
https://www.nytimes.com/2019/01/02/business/kentucky-owl-bourbon-tourism-napa.html

Getting too much hype.

Curl