Originally Posted By: mark
Entry level 12ga SxS gun market is soft. Not many will argue that . But why? What is popular with competitive Clays shooters is not much of a factor in my opinion. SxSs have not been a factor in competition for many years. In addition many target shooters are not collectors or accumulators. They tend to have a few tools in the box and shoot the heck out of them.

No young shooters shooting SxSs. SxSs have been a small but dedicated nitch in the market for years. 45 years ago I was there only kid shooting a SxS. The new SxS customers I do see are 50 to 70 years old

So why?? I don't know but I have some thoughts. SxS shooters are a mix of collectors, accumulators , shooters and hunters. I think one cause is Its hard to get excited about a new birdgun when there is little bird hunting to get excited about in the country.

TV and magazines . Years back there were many bird hunting shows shooting and sponsored by SxSs guns. Same in Magazines page after page of SxS gun adds. Now TV is full of canned hunts shooting Semiauto guns and mag adds full of semi and O/Us. Chicken or the egg? I don't know.

I don't know that this is exclusively a SxS issue. Look what has happened to the 12ga Model 12, A5, and Superposed market.

When the economy tanked entry level guns of all types slowed and for some reason it has not returned with the growing economy.

Dealers will still make money if they know the market and buy at wholesale and sell at retail.

I guess I have more question than answers.

I think Mark hit the nail on the head. Upland hunting is dying, along with that goes the SxS.

Socialism is almost the worst.