doublegunshop.com - home Forums General Discussion DoubleGun BBS @ doublegunshop.com E.M. Reilly; History; Chronology; Serial Numbers

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Continuation: May 1859 - New start date for "E.M. Reilly & Co." and two labels

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Early 1859: Reilly & Co., Gun Makers - plural; this address was advertised from January 1859 to October 1859 in newspapers with most coming in the first three months of 1859. No trade label exists for this name. No such advertisement can be found in 1858 newspapers, however, I speculate it might have been used as the company name as early as August 1858 when 315 was opened. This name may have been formally registered with London City in late 1858 for a time. (Note: Only one gun with this name on the barrel exists per current information).

. . . . .05 Mar 1859, "Illustrated London News"


March 1859: E.M. Reilly & Co., Gun Makers - plural. The first advertisement for this address was in the Field early March 1858, synonymous with one for "Reilly & Co." Subsequent advertisements began in use in general in May 1859. So arbitrairially I'll list the formal date for the advent of this Company name to May 1859.
. . . .**Note: Reilly built a hundred "spec guns" as of March 1859 anticipating demand that fall, as they have done for 20 years. This is why Reilly could deliver a gun in a few weeks while others took months.

. . . . .05 Mar 1859, "The Field"


. . . . .1859[/color], "Grace’s"


May 1859 - The label for 502 New Oxford Street probably changed at this time:


315 Oxford Street continued to use all sorts of names in advertisements: "Reilly Armoury House," "Reilly’s Armoury House"; " Reillys, the Armoury House"; "Reilly’s London Armoury House." However, these were never "official" company names.

. . . . .31 December 1859, "Volunteer Services Gazette"


May 1859 - With the advent of the new company name the trade label for 315 probably changed: