============== *3 - Business Model TEXT =================

*3 Reilly Business Model:

JC Reilly early on adopted a business model which did not change during the life of the firm: i.e. provide a quality hand-made product for a moderate price and deliver it rapidly, and "make what would sell." *3a

Reilly was never an innovator - he was a businessman first and a technician/engineer second. But, with this model, and especially with the rise of EM, with his family connections to the gun trade, his ability to recognize a winning or commercially interesting invention or patent, and his flexibility enabling him to produce new products and abandon old ways, Reilly undercut more expensive and better known makers and made his profit on volume.

Reilly dealt in used guns taken on trade and sold guns under license.*3b However, he only serial numbered guns he built and he numbered his guns consecutively for 90 years with certain exceptions during the move to New Oxford-Street in 1847. Reilly had extensive finishing facilities in his large London buildings and no doubt stockpiled locks (and later after 1855 actions) and barrel blanks from outworkers to allow him to meet orders three times as quickly as his competitors.
. . .-- Example: Ads from the 1850’s in spring of each year consistently stated that Reilly had 100 guns in various stages of manufacture which were available for custom fitting and engraving; these guns were not previously ordered but were “speculation guns” stockpiled for expected customers based on anticipated demand. These ads state outright that this had been the company business practice for "more than 20 years." *3c
. . .-- Caveat: Around 1881 Reilly most likely changed some of the parameters of the company' business model; He probably begun using actions (A&D boxlocks for starters) from Birmingham bought "in the white" and finished in London.

================ *3 - Business Model END TEXT =================(see below).

Last edited by Argo44; 06/04/22 10:49 PM.
Baluch are not Brahui, Brahui are Baluch