Ok, I guess the history and analysis presented looks to be substantive, credible and logical so far; - so onward:

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*9 March 1847: Move to 502 New Oxford-Street

In late March 1847 Reilly moved from High Holborn to 502 New Oxford Street, a large edifice also called the "Elizabethan buildings" on a new extension of Oxford Street.*9a

The building was not more than a few hundred yards from his two previous workshops at 12 Middle Row an 316 High Holborn; Reilly was attached to this neighborhood apparently.
. . . . .Attached an 1890 plat map on New Oxford Street with location of 502.*9a(1)

With this move, Reilly demonstrated another trait of his business acumen, i.e. "location." The new road provided access to the center of London from the wealthy West End suburbs. He always chose prestigious, high-traffic locations for his stores.

-- Comment: the story of the extension of Oxford Street has also to do with slum clearing. This area was a notorious pit of crime, rabbit warren streets and poverty known as "the Rookery"...the Charles Dickens era...and road building apparently was a way to solve the public problem. "The building of New Oxford Street together with the later reconstruction of Shaftsbury Avenue through other notorious parts of St. Giles began the reclamation of this long infamous area for respectability," *9b

The building was quite large, 5 stores and at least an estimated 8,000 square feet of space for retail, manufacturing, and for a homestead on the top floor. For a gun-maker in London, this was an enormous space - guns in London were being made in shops at the time the size of a kitchen.
. . . . .Attached a sketch of 502 New Oxford Street from the subsequent Reilly trade label.*9c(1)
. . . . .Attached photo of current New Oxford Street with outline of the former 502.*9c(2)

A word of explanation about the nature of the London gun business:

. . . . .-- It was always concentrated into small, sometimes tiny, workshops and buildings. Purpose built “factories” as one would normally recognize such as some of the large firms in Birmingham, did not exist in London until Holland&Holland built their factory in the 1890’s. At this time, the late 1840’s as stated, Reilly operated his “factory” out of 502 (later 16) New Oxford Street, and 11 years later from a second factory at 315 (later 277) Oxford Street).

. . . . .-- As an example of the type of workshop common in London, Purdey operated for 60 years from a small building at 314 ½ Oxford Street (actually 314 & 315), where he had his showroom, fitting rooms, administrative offices and his workshops.*9d
. . . . . . . . .- Attached London 1890 map plat of Oxford Street.*9d(1)
. . . . . . . . .- London Postal Directory of 1882 with old and new numbering.*9d(2)
. . . . . . . . .- 1885 photo or Oxford Street with both 277 and Purdey's 314 1/2 in the background. Building hight is considerably higher than today. EM Reilly's son fell from the top floor of 277 in 1895, a distance of 50'.*9d(3)
. . . . . . . . .- Google earth photo of Purdey's 314 1/2 Oxford Street today.*9d(4)

. . . . .-- A second example is 22 Cockspur Street where Lang had his workshop from 1851-1872. This was where the first UK pin-fire center-break gun was made. It had a 28 yard shooting gallery as well as access to two billiard tables located a block away (where they had been since 1830).*9e
. . . . .Attached map plate of 22 Cockspur Street with shooting gallery.*9e(1)
. . . . .Attached photo of 22 Cockspur Street.*9e(2)

. . . . .—Finally, It was quite common for gunmakers to live on the premises of their gun shops. Reilly certainly did this from at least 1835 to 1903 per the annual UK census. Attached is a bankruptcy announcement for Joseph Manton from 1826 showing that his house was on Hanover Square, adjoining at the back to several workshops which gave onto 315 Oxford Street (see above).*9f

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Last edited by Argo44; 06/04/22 10:58 PM.

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