============*15 New Label Dec 1847 - 1856 TEXT ============

*15 December 1847 - 1856: New Label for 502 New Oxford-Street

Soon after the move, possibly around December 1847, the trade label changed to "Reilly, Gun Maker." It was rectangular shaped with scolloped corners and featured a sketch of 502 New Oxford Street. *15a

[Linked Image from i.imgur.com]

-- One must wonder if E.M. Reilly designed this new label. He was 30 years old at this time and he consistently demonstrated a better marketing touch, a more modern approach, more imagination and more organization than his father. Note the new "carney-barker" fonts which at the time were in fashion and compare the label to the bland, formal business card style of his father.

-- The "Gun Maker" font on the new label looks to have been deliberately carried over from the old 316 High Holborn label. It is in a sort of old English or Germanic style. That particular font continued to be used in various forms until the company declared bankruptcy in 1912.

-- The bottom line is interesting; It advertises “Large assortment always ready for India and emigrants to All Parts of the Universe.” E.M. truly had grand ambitions far beyond his time.

============*15 New Label Dec 1847 - 1856 END TEXT ============

Last edited by Argo44; 06/04/22 11:03 PM.
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