According to Rocketman's auction data, a vintage London Best from one of the big four will sell for roughly twice what an equivalent gun, in original quality and current condition, from a Birmingham maker would fetch. That extra cost is the cost of the brand value.
No reason to imagine that isn't somewhat true for new guns. Brand value has real impact. And there isn't much value for Purdey, or Boss or DMB not charging for the value inherent in their brand reputation.
The way into the Best gun market is to build a Best gun and sell it for a price that reflects that you have no reputation....no brand value. Much like DMB did 40 years ago.
