======= *88 1890-97: label and presentation case changes TEXT =======

*88 1890-97: label and presentation case changes

As mentioned above within a couple of years after EM's death the company's descriptions on Reilly's presentation cases changed back to "Gun and Rifle makers" although the company was still "Gun and Rifle Manufacturers" in phone and business directories. The extant presentation cases for the most case are from 277. After the closure of 16, New Oxford Strip, the cases became pretty uniform. All have blue felt with the address and name printed either directly on the felt or on a black leather label affixed to the cloth.*88a
. . . . . . . . . ._____________________
. . . . . . . . . |. . . . . . . . . . . . . . . . |
. . . . . . . . . |. . . .Reilly Label. . . . .|
. . . . . . . . . |. . . Presentation . . . . |
. . . . . . . . . |____________________|

After May 1897 the trade/case label changed. It was much modernized and appeared almost "carney-barker"-like.*88b 16 New Oxford Street was of course dropped as was the entire old format label used since 1860.

[Linked Image from i.imgur.com]

The new “modern” label displayed four sets of medals won in 1876 (Philadelphia), 1878 (Paris), 1884 (London) and 1873 (Vienna) (although there is no evidence that Reilly actually exhibited in Vienna)*88c It advertised “magazine guns” and emphasized "conversions, alterations and repairs" which perhaps at this point in the company history was an important revenue stream.

. . . . . . . . . ._____________________. . . . . . . . . ._____________________
. . . . . . . . . |. . . . . . . . . . . . . . . . |. . . . . . . . . |. . . . . . . . . . . . . . . . |
. . . . . . . . . |. . . .Reilly Label. . . . .|. . . . . . . . . |. . . .Reilly Label. . . . .|
. . . . . . . . . |. . . . . .Medals . . . . . |. . . . . . . . . |. . .Ads/promotions . . |
. . . . . . . . . |____________________|. . . . . . . . . |____________________|

===== *88 1890-97: label and presentation case changes END TEXT =====

Last edited by Argo44; 06/05/22 11:06 AM.
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