I must assume your hatred blinded you to the QUOTATION MARKS in the title of this thread William.
The " " indicates the title of the pamphlet published by Parker Bros., which I thought some here would find interesting, along with Parker's marketing of small bore guns.

But let me help.
If for instance your double gun maker of interest published an ad which states "The Finest Gun In The World" (Breeder & Sportsman 9-24-1892), the quotation marks indicate this was an assertion by Lefever, not the person providing the quotation.

[Linked Image from photos.smugmug.com]

Likewise, Parker Bros. claimed to be the "Best Gun Made" in 1893 (note the quotation marks), which does not mean they were

[Linked Image from photos.smugmug.com]

https://sites.google.com/a/damascusknowledge.com/www/home