My 95 year old, when he passed, hunting and gun collecting buddy was an Ezra guy, so I buy Ezra in memory of my old buddy. To save a buck or two, I buy Evan Black because the label is similar to Ezra and both are still 86. I was in the liquor business when Jack Daniel went from 90 to 86. I bought an insane number of cases of 90 at the end. I had 90 for months when no one else had any. Customers came from all over to shop for 90 proof Jack. I didn't keep it on the shelf, but they knew to ask for it.