I believe that one reason Cabelas has a "Fine Gun Room" is to lagitimize their image as an outlet for real outdoors stuff. They make the best markup on clothing with sporting equipment second. The mark up on guns cannot equal the 40- 50% on clothing. When the occasional "sportsman" brings the family in for winter boots .... they know they're in a rugged outdoor place that sells quality merchandise because they have a "fine gun room". If the gun room didn't provide a great background for selling the other stuff it wouldn't be given a square foot in the store. Who would want to sell any product with such a precarious supply line ..... So far "fine guns" can't be brought in by the container load from China.

Al